Every release, you rebuild the same machine from scratch — spreadsheets, ChatGPT prompts, email threads, Notion docs. We'd build you the 🫏 instead: an owned AI rollout worker that carries the load, branded with your mark. Not ours.
The ritual every indie manager knows
A new release drops in 3 weeks. The scramble begins.
6 browser tabs. 4 spreadsheets. 3 half-written emails. The same work you did last month, rebuilt from zero.
Rewriting bios, assembling press kits, reformatting photos for every outlet. Every. Single. Time.
DSP pitches, playlist submissions, blog outreach — all manual, all from scratch, all due yesterday.
Pre-save links, announcement copy, social captions, email blasts — written in 4 voices across 6 platforms.
Did the distributor get the assets? Is the Canvas uploaded? When does the embargo lift? Held in your head.
Last release's playbook? Gone — buried in a Notion page you can't find. So you start from zero again.
Paying for 8 subscriptions for tools that don't talk to each other and own your data anyway.
The 🫏 theory
Everyone's selling you a unicorn — rented by the seat, repriced at will, gone when they pivot. We'd build you the 🫏: a working AI rollout system that carries your load and belongs to you.
| Rent a unicorn | Own a donkey 🫏 | |
|---|---|---|
| Pricing | Per-seat, forever — the meter never stops | Built once, yours to keep |
| Control | Repriced at their whim, on their roadmap | The fork is your asset, on your terms |
| Durability | Deprecated the moment they pivot | Runs where you run it — doesn't disappear |
| Data | Your fan list lives on their platform | Your catalog + fans stay yours, full stop |
| Brand | You're a tenant using their interface | It wears your label's mark, not ours |
The load it would carry — specifically
Here's exactly what the 🫏 would do for your release rollout, every single time.
Feed it your artist's specs once. It drafts and reformats the bio, press kit, and one-sheet for each outlet — no more rewriting the same bio for 12 different blogs.
Spotify editorial pitches, Apple Music submissions, playlist and blog outreach — drafted in your voice, referencing your artist, ready for review in minutes, not hours.
Pre-save announcements, social captions, email blasts, SMS copy — generated in your artist's voice, consistent everywhere, without writing it six times.
The rollout checklist that never forgets and never needs rebuilding. Release N+1 is always smarter than release N. The playbook compounds — it never resets.
One system. Your brand. Every release flows through it — and it stays yours between releases, holding your catalog, your fans, and your playbook.
How it would work
OYASS isn't a platform you log into. It's a bespoke build — scoped to your workflow, branded to your label, and handed over. Before a line of code, your workflow would pass through our Founder Toolkit: a diagnostic that makes sure we're building something that carries real load, not a demo that collects dust.
You'd own the code, the prompts, the data, and the workflow. No kill switch. No sunset clause. Your 🫏 runs on your API keys — you'd see exactly what you spend; we don't mark up inference.
Build + care
You'd pay to build the 🫏 and own it outright. Then you decide whether to keep us tuning it — or walk away with everything.
One-time, scoped to your workflow complexity. No hidden fees. You keep everything.
Your keys, your accounts. You'd pay the model provider directly — we never meter it.
Optional. Scales with roster size, cancel anytime, keep everything. Ownership is spelled out in a plain handoff agreement.
It's an asset on your balance sheet, not a line item on ours. Cancel Care, take your 🫏 to another developer, modify it yourself — it's yours.
Join the herd
Be first in line when we open the stable. Drop your email, get branded, own the thing — no drip, no spam.
— managers have lined up to own their rollout so far.
Before you ask
A subscription is rent — and you're already paying for 8 of them. Five years of rent buys you nothing you keep. A 🫏 would be built once and owned. Different math, different posture.
No. That's the difference between owning a 🫏 and self-hosting one. We'd deliver it working and branded; you'd run releases through it without babysitting infrastructure.
The fork — the code, the prompts, the workflow, the data, and your label's brand on it. If we vanished tomorrow, your 🫏 would keep carrying your releases.
The model is the commodity underneath. What you'd own is the workflow, the catalog, the fan data, and the brand wrapped around them — the part that's actually yours.